The training encompasses three courses that build upon one another. The following topics are covered:

1st Course

• Commerical Basics I
• Communication Policy
• Instrument Studies
  Music Theory
• Environment

2nd Course

• Product Studies: PA
• Music History
• Industry-specific Knowledge
• Dealing with customers
• Logistics
• Merchandise Presentation
• Commercial Basics II
• Basic legal knowledge

3rd Course

• Business Processes
• Marketing Concepts
• Communication Policy II
• Specialized Business Knowledge
• Recording

For a detailed contents and structuring of the training program, please consult our training plan below:

Ausbildungsplan (66 KB)

Each unit concludes with an examination and a proof of participation notice. Following an oral examination and the written final exam the candidates are awarded certification as a "Certified Music Merchant" at the end of the third block of lessons.