NEW COURSE UNIT BEGINNING FOR SOMM'S ADDITIONAL TRAINING PROGRAM - ENROLL NOW!

A new SOMM Additional Training course will begin in Mannheim during the week of October 25 through October 29, 2010. The "Certified Music Merchant" (CMM) Course consists of 3 classes which build upon each other and a written assessment test at the end. Following Unit III, an oral and written final examination will take place, the successful completion of which certifying that the course participant commands specific skills and special knowledge of the trade.

By offering the "CMM" certification, SOMM is addressing the current training situation in our branch. A branch-specific transfer of knowledge within the framework of state training as practiced at trade schools is not taking place and often cannot be compensated for by the companies taking on the trainees. Within the framework of the course, the participants will be schooled in the following knowledge areas and skills:

• The command of all fundamental business processes
• Competent advice and sales techniques
• Music appreciation and business thinking
• Comprehensive music and branch knowledge

To enroll, please use the corresponding form and send it along with the signed participation conditions to the SOMM branch office:

Registration Form/ Participation Conditions

PLEASE NOTE: The course units to follow the first unit of the Spring Series 2010 will take place at the following times:

• Unit II: September 13 through September 17, 2010, Mannheim
• Unit III: October 4 through October 8, 2010, Berlin

The technical committee and SOMM also hope to welcome participants who have taken part in the Spring Series 2010 to the corresponding classes that follow and look forward to the new enrollments for Unit I in the Fall Series 2010!

LEA AWARD MOVES FROM HAMBURG TO FRANKFURT AM MAIN

There's something new to report from the Trade Fair in Frankfurt: The Live Entertainment Award (PRG LEA), formerly awarded at the O2 World Arena in Hamburg, will move to Frankfurt am Main in 2011. The PRG LEA on April 5, 2011 will be a glamorous gala evening in the Frankfurt Festival Hall which will mark the beginning of both the Frankfurt Music Fair and Prolight + Sound.

This further highlight in the Music Fair's event calendar raises hopes for better chances that the musical instrument and equipment industry will be placed in the focal point of media attention. A large media response looks to be provided for. Award winners of this event, established in 2006, will be providing the entertainment action on stage: Promoters, managers, agents and impresarios. The aim of the award is to demonstrate the variety and multifaceted nature of the German venue offerings available in the area of live entertainment. The moderator for the first PRG LEA to be held in Frankfurt am Main will be, as in previous years, the multi-instrument talent and entertainer Götz Alsmann.

You can find further information about PRG LEA at www.lea2011.de. For more information about the Frankfurt Music Fair look under www.musikmesse.com.

The SOMM Homepage internal area is under construction

During the course of the SOMM homepage renewal process, the site's internal structure will also be renovated. We are confident that it will be possible to access all internal areas within a few weeks time.  We are sorry for any inconvenience this may cause you! We will keep you informed of any further changes!