Lobbying is a central part of the work of the Society of Music Merchants (SOMM). In a dynamic market environment, it is crucial to represent the interests of the musical instrument and music equipment industry in politics, administration and business. The aim is to shape the economic and legal framework in such a way that innovation, growth and cultural diversity are promoted in the long term. To this end, SOMM is actively involved at national and European level.

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The lobbying activities of SOMM - Society Of Music Merchants e.V. include influencing political decision-making processes at an early stage, working closely with ministries, authorities and political decision-makers, and providing targeted information about the economic and cultural importance of the industry. By means of position papers, expert discussions, hearings and strategic alliances, SOMM helps to reduce bureaucratic hurdles, to ensure fair competitive conditions and to strengthen the social relevance of the musical instrument market. By continuously monitoring political developments, SOMM analyses their impact on the industry and contributes well-founded proposals to the political discourse. Active lobbying is much more than just exerting influence - it is a necessary condition for securing the future of the industry and maintaining its competitiveness.

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Lobbying is also reflected in each and every one of the Association's services. Whether in the form of advice, specialist information or training, all SOMM services contribute to strengthening the industry's political and economic position. In this interplay, lobbying is the connecting link for effective and efficient representation of interests. The association's various services and projects are essential for lobbying, as they underpin political demands with sound knowledge and practical insights. They are the building blocks that create the small-scale basis for effective lobbying on a large scale.