SOMM - Society Of Music Merchants e.V.
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About the campaign
machtMusik is a nationwide campaign that encourages people to take up a musical instrument.
In short video statements, musicians share personal insights into their relationship with music-making and finish the sentence:
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'I play an instrument because...'
The campaign is:
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pro bono
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charitable
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positive
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apolitical
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authentic
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artist-centred
Campaign objectives:
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Highlighting inspiration: real voices from all genres.
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Encourage people to make music themselves.
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Strengthening the musical infrastructure, including music schools, culture, education and participation.
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Why this is important:
Making music actively promotes creativity, mental wellbeing, social connection, concentration, and a zest for life. Many people start making music because they have been inspired – this is exactly where machtMusik! comes in.
Initiator:
Society of Music Merchants (SOMM e.V.)
The umbrella organisation for the musical instrument and music equipment industry in Europe.
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It is also the founder of the Forum Musikwirtschaft and the K3D – Coalition of the Cultural and Creative Industries.
FAQ
What is "machtMusik!"?
A nationwide campaign in Germany that motivates people to play a musical instrument.
How does the campaign work?
Musicians give a short statement: "I play an instrument because..."
How long should my video be?
10–20 seconds. Brief, spontaneous and authentic.
Who can join?
Professionals, beginners, pupils, teachers – anyone who loves music.
Where will the videos be shown?
Social media, campaign website, partner networks, press, etc.
Does it cost anything to take part?
No. Participation is on a pro bono basis.
Can I withdraw my video later?
JYes – for all future publications.
Who is editing the video?
The SOMM team.
10–20 seconds. Brief, spontaneous and authentic.